Custom web design for trades. Not a template with your logo dropped in, and not a five-page brochure that no one can find.
Contractor web design and website design for home service businesses
The job
What a contractor site is for.
A contractor website has one job. Someone with a problem, usually on a phone, usually in a hurry, needs to find you, believe you can fix it, and call. Everything else on the site is either serving that or getting in its way.
That sounds obvious and almost no contractor site is built for it. The common failure is not ugliness. It is a site that describes the business perfectly and gives a search engine nothing to rank and a customer nothing to trust.
The four we see most
One page for nine services
A single Services page listing everything you do gives search engines one page to weigh against nine competitors who each wrote a dedicated one.
A service area sentence
“Proudly serving the Dallas-Fort Worth metroplex” is not a page. It cannot rank for any of the towns it names.
Stock photography
The handshake, the smiling model in clean coveralls. Customers read it instantly as a business that has nothing real to show.
A phone number in an image
Still common, still invisible to a crawler, still untappable on the device most of your customers are holding.
Page structure
A page per thing you sell.
Structure is the part of web design that decides whether you get found, and it is the part templates cannot do for you, because it depends entirely on what you sell and where.
If you do drain cleaning, water heaters and repiping, those are three different searches by three different people with three different problems. They need three pages. If you work in eleven towns, "the DFW metroplex" is not a page and cannot rank for any of the eleven.
So we build the page set from your actual business: one page per service, one per town worth covering, each linked so a visitor and a crawler can move between them the way a person would. A page only exists if there is something true and specific to say on it. A town where you have done no work and have nothing local to say becomes a mention on a page that does, not a thin copy of another town's page with the name swapped.
| Page | Who lands on it | What it has to do |
|---|---|---|
| Home | People who searched your name or your main trade | Say what you do, where, and why you over the franchise |
| Service page | Someone with that exact problem right now | Show you have done it many times and make calling easy |
| City page | Someone searching your trade plus their town | Prove you actually work there, not just claim the radius |
| About | Someone comparing you to two other quotes | Put a real person and a real history in front of them |
Photos
Real photos, or none.
We do not use stock photography of people. It is the fastest way to tell a customer that there is nothing real behind the site, and everyone can spot it now.
What works is ordinary and specific: your van in a driveway that looks like the ones on your street, your tech on a roof, the before and after of a job that went well. Shot on a phone is fine. A customer is not judging the photography, they are checking whether you exist.
If you have not got a photo for something, we would rather leave the section out than fill it with a model in clean coveralls. We will tell you exactly what to photograph, and you can send it into the chat whenever you get it. Photos never hold up the build.
Turning visits into calls
Getting found is only half of it.
Traffic that does not call is just a bigger hosting bill. A lot of contractor sites do the hard part, getting someone to land, and then lose them on details nobody thought about.
The number sits at the top of every page as a tap target, not buried in a footer or drawn into a header image. The form asks for the fewest fields that still let you quote: name, a way to reach them, and what is wrong. Every extra field costs you submissions, and asking a stranger for their address before you have earned it costs you more than most.
Proof sits next to the ask rather than on a separate page nobody visits. Reviews, real photos of finished work, how long you have been trading, the guarantee in your own words. Someone deciding between you and two other quotes is looking for a reason to trust one of you, and it is usually the one who looks most obviously real.
Then it gets measured. Every call and form submission is tracked back to the page that produced it, so a page that gets traffic and never converts is visible instead of assumed to be working. That is the difference between a site you rebuild every three years on a hunch and one you adjust every quarter on evidence.
Speed and phones
Most of your traffic is on a phone.
Most people who find a trades business are on a phone, often outdoors, often on a bad connection, usually with a problem that is already annoying them. A site that takes six seconds to load has lost a good share of them before it renders.
Your site is served from Cloudflare's edge network, close to the person loading it, which is the same infrastructure large companies pay a lot for. Pages are mostly static, so there is no database query between a customer and your phone number.
The number is a tap target, at the top, on every page. Forms are short enough to finish one-handed. We check the whole thing at phone width before you ever see it, because checking it only on a desktop is how sites ship with a broken menu nobody noticed.
What you own
It is your asset.
The site is built on your domain, not a subdomain of ours. That matters more than it sounds: every bit of ranking the site earns accrues to a domain you control, so it is still worth something if you ever leave.
If you do leave, you get 30 days to move, the content is handed over, your lead data is exportable, and we release the hosting setup and hand your DNS back. We do not hold a domain hostage to keep a customer. A business that stays because leaving is painful was not really staying.
Common questions
What contractors ask.
How is this different from Wix, Squarespace, or a templated WordPress site?
A template is designed to fit every business, which means it is shaped by none of them. The difference shows up in structure, not looks: a template gives you one Services page for a business that sells nine things, so there is no page for any of them to rank. We build the page set around the work you actually sell and the towns you actually cover.
Can I edit the site myself?
The things that change often, like a promotion, a seasonal banner, or holiday hours, you change yourself and they are live in seconds. Anything structural, such as a new service page or a change to how pages link, you ask us and we do it. That split is deliberate: the fastest way to lose rankings is an accidental edit to page structure.
What if I already have a website?
We read it first. Every URL worth keeping gets redirected to its new equivalent so you do not lose rankings you already have, and anything genuinely good on the old site carries over. Replacing a site without mapping the old URLs is the most common way businesses lose traffic during a rebuild.
Do I need to supply photos?
Yes, and they matter more than most owners expect. Photos of your crew, your trucks and your actual jobs are the single clearest signal that you are a real local business rather than a national lead reseller. Send them from your phone into the chat. If there is a gap we will tell you what to shoot rather than filling it with stock.
How long does it take?
First draft preview in 2-5 business days, then one to three days of revisions before go-live. Most of that time is us building, not you waiting on forms. The conversation that starts it takes about five minutes.
A site is half the job. The other half is getting it found, and the two are built together for a reason.
Does AI recommend you?
When someone in your town asks Google AI Mode, ChatGPT or Perplexity who to call, we show you who they name. Free, twenty seconds, no signup.